...as e-Commerce Killed Print Mail Order Catalogs
With apologies to The Buggles’ wonderful 1979 song and video. We loved making and mailing out our old print catalogs. They grew from around 15 pages of black and white drawings to just over 300 pages in full color, divided into eight sections covering everything we could think of to help riders enjoy motorcycling in almost every imaginable situation — and DIY maintain their motorcycles, too! It was FREE on request. We filled the pages with products, charts, sidebars, stories and marginal notations, most of which were non-commercial and shared or implied Mr. Subjective’s biases and philosophies.
These days we still mail a full-color 36 page print catalog, still FREE on request, and it still provides information about all Aerostich products and a bunch other useful items, but it’s not the same in terms of sharing our ‘personality’. And today most online merchants put their products into similar software templates so most e-commerce websites have a similar, and somewhat boring ‘feel’ to online shoppers. This makes online transactions easy and familiar, but a little boring.
Thus blogging was developed to add back a bit of the personality which went away when print catalogs became obsolete. And later came video. We’ve done a bunch of blogging, and will continue to do so and we’ve also done a bunch of videos, and these will continue as well, but the real fun is the videos about Aerostich gear and experiences made by riders just like you. Below are a few of our favorites. We hope you’ll enjoy them as much as we have.
Good riding,
Mr. Subjective, Aerostich video star. (cough, cough…)
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I’d like a catalog. Thanks
Think I have everything already. But will check the catalog.
I ordered a catalog quite a while ago. Are they done yet ?
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